Download or read book The Product Managers Handbook, 3E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2005-11-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels