Related Books

The Web Content Strategist's Bible
Language: en
Pages: 212
Authors: Richard Sheffield
Categories: Computers
Type: BOOK - Published: 2009 - Publisher: Richard Sheffield

DOWNLOAD EBOOK

Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realis
The Elements of Content Strategy
Language: en
Pages: 0
Authors: Erin Kissane
Categories: Computers
Type: BOOK - Published: 2011 - Publisher: Book Apart

DOWNLOAD EBOOK

Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Content Strategy for the Web
Language: en
Pages: 256
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

DOWNLOAD EBOOK

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
Content Strategy for the Web
Language: en
Pages: 193
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2009-09-25 - Publisher: New Riders

DOWNLOAD EBOOK

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesi
Content Strategy
Language: en
Pages: 306
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

DOWNLOAD EBOOK

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i