Download or read book Who Cares Wins PDF eBook written by David Jones and published by Pearson UK. This book was released on 2013-03-06 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.