Book of Donmon Teith

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging compa

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the com

Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer.

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging compa

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together n