The Hidden Consumer

The Hidden Consumer
Author :
Publisher : Manchester University Press
Total Pages : 292
Release :
ISBN-10 : 0719047994
ISBN-13 : 9780719047992
Rating : 4/5 (992 Downloads)

Book Synopsis The Hidden Consumer by : Christopher Breward

Download or read book The Hidden Consumer written by Christopher Breward and published by Manchester University Press. This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers various aspects of the social history of politics on both sides of the Iron Curtain in the period 1945 to 1956. The contributors come from a range of countries (Austria, Germany, Hungary, Slovakia and the United Kingdom) and comprise a mixture of established historians and younger scholars engaged in pioneering research. The individual chapters are organised into four sections dealing with workers, ethnic and linguistic minorities, youth, and women. In order to enhance the comparative character of the volume, the four chapters contained in each section consider the position of these social groups in, respectively, West Germany, East Germany, Austria, and either Czechoslovakia or Hungary. Major themes include the absence of popular revolutions in the aftermath of World War Two, the re-imposition of social control by post-war elites, the attempt to restore pre-war gender relations, and the failure of Communist parties to win popular support. The chosen time-frame saw most of the decisive developments which set the pattern for the remaining Cold War period and is therefore of key importance for any student of this topic.


The Hidden Consumer Related Books

The Hidden Consumer
Language: en
Pages: 292
Authors: Christopher Breward
Categories: Art
Type: BOOK - Published: 1999 - Publisher: Manchester University Press

DOWNLOAD EBOOK

This book covers various aspects of the social history of politics on both sides of the Iron Curtain in the period 1945 to 1956. The contributors come from a ra
The Hidden Wealth of Customers
Language: en
Pages: 230
Authors: Bill Lee
Categories: Business & Economics
Type: BOOK - Published: 2012-05-15 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, mark
What's the Secret?
Language: en
Pages: 337
Authors: John R. DiJulius, III
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Di
Secret Service
Language: en
Pages: 186
Authors: John R. DiJulius III
Categories: Business & Economics
Type: BOOK - Published: 2003-01-28 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that crea
The Challenger Customer
Language: en
Pages: 290
Authors: Brent Adamson
Categories: Business & Economics
Type: BOOK - Published: 2015-09-08 - Publisher: Portfolio

DOWNLOAD EBOOK

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest res